When was the last time anyone actually read an advertising billboard? The answer to that question would put a frown on the face of Don Draper, the fictional advertising maven from famed ABC series Mad Men. That’s because we’re all distracted by our smartphones.

Sonarax does not intend to replace WIFI or Bluetooth but rather to complement and extend their connectivity by offering a last centimeter’s solution and Out-of-Band (OOB) connectivity. There is a swell of market drive for communication between machines nearby with the ease of use of as a matter of routine

I clearly see the persistence of a tradeoff balancing act between the desire for a fantastic frictionless user experience and industry security requirements.

The more digital the world becomes, the more we struggle to keep our privacy private. Privacy alarmists are becoming something of a broken record by now, and one the world continues to ignore.

It might be hard to believe, but there is a better chance of getting lost inside a building than outside in the woods. Do you remember the last time you were heading to a new destination without the use of GPS?

magine that your smartphone could talk directly to an ATM to securely authenticate your identity without you having to touch it. What if your phone could use sound from the speaker system in the mall to guide you directly to the specific store, or even the specific shelf in that store, that you’re looking for?