Got a sale on all women’s coats or just some of them? Ceiling fans? Red Delicious apples? Do you want to increase purchases in the kitchenware department all week, just for today, or during certain hours? No matter how specific and dynamic your strategies, Sonarax-powered proximity marketing can keep up.
With Sonarax embedded in your store app, you can deliver special offers and personalized messages to shoppers’ mobile phones as they enter your store or approach a specific area or display. Speakers placed around your store act as communication beacons as all you need for ultrasonic connections is a speaker and a microphone. You can broadcast the same offer to all shoppers or tailor them by customer profile or past purchases.
Your customers’ buying journeys are rarely confined to a single channel, let alone a single engagement. They select items in your online store, then close the app before purchasing… Click promo links in a text message… Visit a branch but don’t buy.
Sonarax connects the digital and physical world, so you can add value for your customers at each engagement point. When they’re in a physical store, direct them to the shirt they viewed in your app… And when they leave a store, send them a discount offer or parking voucher for their next visit. Never miss an opportunity to engage, and create a true Omni-channel retail marketing experience.
You might not be able to provide a personal shopper for every customer who walks through your door, but what if you embedded the next best thing in your app?
Sonarax enables you to offer personalized buying suggestions as they browse around. That customer looking for a gift under $100 for a 50-year-old man? Suggest some options and then guide her to the ones she’s interested in. The guy who’s on his lunch break and needs headphones, socks and coat hangers? Lead him on an optimized route so he finds everything he needs with time to spare. It’s like having a greeter or concierge that handholds your customers all through your store.
Enhance your management capabilities and delight shoppers with a faster and smoother payment experience. Sonic positioning out performs GPS by pinpointing location to an accuracy of a few square centimeters, so you can track assets across your store, and beyond. You’ll know which security guard is closest, be able to locate individual employees for immediate assignments such as opening another checkout, and easily locate abandoned shopping carts in the underground parking lot.
With easy mobile payments, your staff can focus more on providing service and less on taking payments – reducing lines at checkout and enhancing your customers’ overall experience.